Nadia Aboulhosn for Boohoo.com Plus A/W 2014

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There’s a lot to be said for finding decent plus-size clothing – if, that is, you happen to be plus-size. Think about it: “regular” clothing is designed on a size 8 (or, sometimes, size 6) model, and then sized up for larger bodies. So of course the proportions are going to be off – it’s no coincidence that a Topshop dress will, more often than not, look 10 times better on a size 6 model than on a size 14, um, non-model.

But dedicated plus-size shops (not naming any names) can have a bit of a bad rep for being unfashionable, ignoring trends and producing clothing that is downright frumpy. So when Boohoo.com hopped on the plus-size wagon a couple of seasons past, it was deadly news for plus-size gals who are looking for super-trendy clothes at super-affordable prices. Shout out to Asos, too, whose Curve range is fairly gorgeous but, unfortunately for us 14-16s (“tweenies”, I believe we’re called), it starts at a size 18.

The best news of all vis-a-vis Boohoo’s foray into curvy clothes is that one of my ultimate blogging crushes, Nadia Aboulhosn, has been recruited as the face – and body – of the online brand’s A/W 2014 campaign. And they’ve done a fairly deadly job of photographing Aboulhosn – who is surely all the  more attractive as a plus-size ambassador because I’ve yet to see a photograph of her where she seems to be covering up her perceived “problem areas”.

It’s also exceptionally nice to see photographs of a plus-size range that actually use a plus-size model; all too frequently these ranges are modelled on girls who are a size 12 which, really, isn’t going to help someone who’s a size 18 and struggling to imagine herself in a pair of skinny jeans.

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There’s a lot of “homage” going on here – this “designer T-shirt”, for example, is surely Jeremy Scott for Moschino-lite, but when Jeremy Scott for Moschino ranges to a small 14, needs must, right? (Interesting piece this morning on Business of Fashion, as a related aside, about why maybe the problem with plus size is the plus-size women themselves. One for the weekend reading list.)

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This is my favourite look (above), hands down. I’ll be hovering my fingers over my keyboard until these babies go on sale – I’ll have you know it’s rather difficult, in this time of the crop top, to find a jumper that even skims, never mind covers, the belly button. Love this.

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Also, the parka is the coat of the season, just in case you didn’t get the memo, and even though I know everyone in my life would be horrified by this snakeskin two-piece, I feel very strongly attracted to it…

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