I know, I know – I’ve been wittering on about ethical fashion a lot lately, and I’m sorry if it doesn’t interest you (although it should!) but I thought that the Asos Eco Edit deserved a mention. For no other reason than that finding ethical fashion can be a bit of a challenge – and though there are some deadly examples, there are some hick, hempy examples too.
What is Asos Eco Edit?
Asos Eco Edit is a segment on the Asos site dedicated to what the site terms “an edit of clothing, accessories and beauty products that fit within [their] criteria for sustainability”. They describe the products included as coming from “eco-friendly brands and global initiatives”. The Asos Eco Edit currently includes brands such as Monki, Free People, Weekday, Asos Made in Kenya and Reclaimed Vintage
The Asos Eco Edit currently includes brands such as Monki, Free People, Weekday, Asos Made in Kenya and Reclaimed Vintage, as well as some products that are Asos own-brand. It’s a pretty wide range, which begs the question…
What are the criteria for inclusion?
Here’s where things get a little vague. On the Asos Eco Edit landing page, it leads you to their “criteria for sustainability” – essentially, the boxes brands need to tick in order to be included.
It lays out the myriad ways by which brands can earn their Asos Eco Edit seal of approval and, honestly? As definitions of eco-friendliness go, this one is pretty broad.
Feel free to read the whole statement – it’s interesting, actually, to see what brands are striving for – but do bear in mind that, of all the different ways in which brands can be eco-friendly (according to Asos), they need only to meet one of the criteria.
So, for example, a brand earns its spot on the Asos Eco Edit if it: contains up-cycled or recycled materials; is made by artisans/craftspeople; contains organic ingredients; is made of sustainable cotton… and, at that, unless I’m reading it wrong, only 50% of the fibres of the item need to be “sustainable fibre”.
So, is it a good thing or a bad thing?
Without a shadow of a doubt, the Asos Eco Edit is deadly. It is really brilliant that a massive brand like Asos is going to the effort of highlighting ethical fashion and sustainability in manufacturing – and I will definitely be shopping from the Eco Edit from now on (although, honestly, I am trying really hard to shop less – and secondhand – because the world really doesn’t need us to be manufacturing more clothes).
There are problematic aspects – as in, clothing that contains 50% sustainable fibres may be manufactured in non-fairtrade factories and still make the cut – but, as always with ethical fashion, it comes back to the consumer (you and me) to do their research a little and check out which brands they want to invest their cash in.
For my part? Here are the bits I’d consider buying from the Asos Eco Edit.
My Asos Eco Edit picks
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