There are certain collaborations that you really have to think long and hard about: Is this something I can get on board with? Will it work for my brand? Will it work for their brand? But getting on board with Danone Light and Free? That was a no-brainer.
When I was approached by Danone and Evoke.ie to do some social media ahead of their Light and Free launch in the Radisson Blu Hotel in Stillorgan, I jumped at the chance. It essentially combined everything I love: Greek-style yoghurt, make-up and manicures and Instagrammable outdoor activity in the form of Voga.
Ah, voga – a fusion of Vogue-ing, Madonna-style, and yoga, the brainchild of (of course) London gal and Ibiza fan Juliet Murrell. It’s a bit like yoga, right, but with weird hand movements and a lot of balancing poses, and far sweatier. But somehow, thanks to the 80s beats and collective enthusiasm, I managed to strike a pose as the sun set in Dublin without mortifying myself entirely. Although, I’ll admit, it wasn’t that buoying when a fellow vogi approached me afterwards and said, “God, that was hard! I could barely keep up – I think you and I had similar levels of uncoordination!” Eh, cheers!
As for the product itself, there were ample supplies of Danone Light and Free for all 250 attendees (it was a whopper event!) – it’s a new 0% fat, 0% added sugar Greek-style yoghurt that comes in Peach Passion Fruit, Cherry Charmer, Strawberry Sensation, Raspberry Razzle and Blueberry Burst flavours, and each one will set you back around 58 calories.
I scoffed two for my pre-voga breakfast – Peach Passion Fruit, which was really zingy and tasty; and Raspberry Razzle, which had loads of yummy raspberry pieces – with some Sea Bee Tree Exotic Spelt muesli from Super Valu’s Food Academy, and chopped fresh strawberries from Nudiefoods.
If you ever get a chance to try voga, you should definitely give it a go – it’s gas and will totally make you laugh and sweat in equal measure. And if you spot Danone Light and Free, I’d recommend snapping that up too; it’s really tasty! I’ll be trying not to gorge on three a day, but I’ll definitely be indulging in some with my home-made protein pancakes of a Sunday morning – I love me a treat that doesn’t send things off track entirely!
This post is in partnership with Danone and Evoke.ie. As usual, all opinions, sentence structure and hilarious self-deprecation are my own. For more on my attitude to freebies, commercial collaborations and more, check out my disclaimer.