FACT: Being a full-time blogger is easier than 99% of jobs

October 26, 2017
fashion blogger Sincerely Jules

I know, I know – you’re shocked and stunned by the revelation that working as a full-time blogger is, in fact, all fun and games. (Stay with us.)

I worked as a full-time blogger for a little over a year, give or take. You can read about my transition from journalist to full-time blogger here, and then check out my little explanation here, as to why I gave up that life of luxury for something a little (a lot!) different.

What is it really like, being a full-time blogger?

There’s no hard and fast answer to this question. Each person’s experience will be different, after all. Not to mention the fact that “full-time blogger” is, as a job title, in its infancy – so it’s changing pretty much every day.

For me, I tried to write a minimum of three blog posts per week. I always hoped for one YouTube video per week, but to be honest, YouTube is not my favourite platform and video is not my favourite medium – so I always ended up postponing the editing for as long as possible.

My days were always different. I might spend Mondays at home, responding to emails, walking my dog, writing a blog post or two and editing for YouTube. On another day, I’d have meetings. Of course, by “meetings” I mean chats, usually over coffee or treats, with friendly PR people, introducing me to the latest fashion or beauty release they hoped I’d talk about (complete with a glam goodie bag, usually worth around €100).

The next day might consist of filming for Xposé or Midday (now Elaine) on TV3 – which would take around four hours, between getting to the filming location, hair and makeup and getting home. When I did styling segments, they took longer – maybe up to a day – to “pull” clothes (where you go into a shop, select the bits you want to film and sign them out), book your model, organise a shooting location and then do returns.

The take-home? It’s not all that difficult

Ultimately, the most challenging part of being a full-time blogger is finding things to write about, writing about them, and then publicising your post. Sometimes, I’d write something that I really loved and felt proud of, and nobody would write it – maybe because I’d misjudged how interesting I am (lol) or maybe just because I hadn’t promoted it well on social media.

The bulk of my time was actually spent responding to people across all social media platforms. I felt a massive level of anxiety about how I was perceived and I was genuinely afraid of being rude to someone, and it getting around, like the Irish village version of Chinese whispers, until the whole country thought I was an asshole.

And there are some serious perks

At the time, I would have agreed with full-time bloggers who say things like “it’s not all freebies and glam events!” Because it felt difficult. Sometimes it was stressful, trying to come up with something to blog about, or weathering the storm when I’d written something that people disagreed with [TW: rape].

But in hindsight, it had a lot of perks to recommend it – and it’s only now, that I’m working 30-odd hours a week (still, I know, fewer hours than most people!) at a job that requires me to be on my feet all day, that I realise just how good I had it.

Because honestly, I miss it. I miss the freebies. I’m running out of shampoo and I’m going to have to buy my own, and when you haven’t bought shampoo (with the exception of Kevin Murphy’s Blonde Angel, because it truly is worth it) in years, you do start begrudging the purchase. Why should I buy shampoo, when I used to get it for free? I miss the expensive lipsticks and the vouchers (around Christmas, I’d get at least €500 worth of vouchers for a variety of shops and brands, and I totally underestimated how incredibly lucky I was).

I miss being able to stay in my PJs all day long (you would if you could; admit it). I miss being able to go to the dentist and the facialist and the hairdresser any time I wanted (without having to pay for them). And this is rich, coming from me, because I’m still getting a good few of those perks, thanks to a social media following that hasn’t disappeared. My hairdresser looks after my hair for free; I get free dental treatment; I didn’t have to pay for my laser tattoo removal.

But I wouldn’t go back (not for all the freebies in the world)

But guess what? I wouldn’t go back – even if you guaranteed me a six-figure salary per year and all the shampoo I could use, for the rest of my life. I began to really resent putting myself “out there”. I worried too much about what people thought of me and was too thin-skinned to just brush off the insults I found when I Googled my name (you would 100% do this too). I got really, irrationally upset at the idea that random strangers I’d never met really hated me.

And aside from how sick and tired I’d got of blogging, and the internet more generally, I absolutely love what I’m doing now. I love getting to be with and around people all day long. I love meeting clients – people from different places, with jobs I barely understand, people who are not within media circles and who answer “how are you?” with something other than “oh my god SO BUSY”. I love seeing clients get stronger and more confident from day to day – and I love knowing that I’m contributing to that feeling. Not to sound too much like a cliché, but it’s incredibly rewarding.

Ultimately, I’m glad that, from the other side, I can see just how good I had it. I can see that blogging is a privilege, not a “really tough job”, at least not in the grand scheme of things. But I can also see how it gets exhausting – and that endless freebies are not always enough to sustain a kind of emotional and mental demand that comes with having a large online following.

I guess the truth of the matter is, life is not a zero-sum game, and we can only judge our feelings by, well, our own experiences. That is to say: the stress you feel in your life right now is legitimate, and can’t be brushed aside by someone telling you that other people have it worse. At the same time, if you’re a full-time blogger who feels your life is super-stressful because you’ve two events to go to and have yet to film a YouTube video you’re being paid for, to review products you’ve been sent for free… it’s probably worth taking a long, hard look at yourself.

Featured image: Sincerely Jules for Matches Fashion

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  • Reply Hun Bun October 26, 2017 at 12:48 pm

    You’re still using affiliate links though, aren’t you? Maybe shit or get off the pot.

    • Reply Rosemary October 26, 2017 at 12:55 pm

      I sure am! And I’m still blogging sporadically, as evidenced by this, er, blog post. I’m just not doing it full-time any more. Anyway, let’s face it; if you could make a cut from sharing links to things you like online, would you NOT do it? I’m 100% transparent and honest about it, giving everyone the choice to just not click on my links, and they currently make me around €150 a month, so it doesn’t feel like the biggest deal in the world. No one’s getting duped out of their money.

  • Reply Sinead October 26, 2017 at 2:24 pm

    This is a good post. I’m so over reading or watching online about anyone from the #arinfluancers club – same shite being spitted out. And also bloggers who are turning up brands overnight, it is so clear they are being used for their name to make some money and have no passion or desire about what they’ve actually ‘created’ And one more thing, to any blogger who believes getting up between 9 or 10am is early is clearly misguided.

  • Reply Melissa October 26, 2017 at 3:05 pm

    This is a very generalised and inaccurate view of blogging. Maybe it was so easy for you because you’re bad news and so nobody wanted to be associated with you? As you say yourself, life isn’t a zero sum game.

  • Reply Aisling M October 26, 2017 at 7:47 pm

    Jeez Rosemary, bet you didn’t expect those nasty responses!
    You’re “bad news” lol!!

  • Reply Aisling M October 26, 2017 at 7:49 pm

    For the record, I enjoyed you’re honesty here, always do. Seems you’ve touched a nerve with some people!

  • Reply Pauline October 26, 2017 at 9:55 pm

    Life is not a Zero sum game? What do you mean by that?

  • Reply Ter October 26, 2017 at 10:37 pm

    You’re a breathe of fresh air and it’s important that you do keep sharing your thoughts and insights because they are honest and real

  • Reply Leanne October 27, 2017 at 1:34 am

    From what I recall quite a number of brands, businesses, products were associated with Rosemarie!

  • Reply Ruth McKeever October 27, 2017 at 7:06 pm

    I’m really glad you’re enjoying the new job Rosemary, I hope you do still keep up the few blog posts – I always enjoy reading them – but I couldn’t cope with the amount of crap you get online (and off) just for having an opinion! Hopefully you can filter out the haters and still get to interact with your followers!

  • Reply audrey leighton November 7, 2017 at 1:48 pm

    I agree, it certainly isn’t the hardest job in the world but who on earth wants the hardest job in the world? Not me, and I’m not lazy, but just unwilling to sacrifice peace of mind for a lot of stress. Blogging does have incredible perks, amazing perks. And after 10 years of doing it, 7 of which have been professionally, I have gotten so incredibly used to those perks. I basically take them for granted. Which is fucking terrible. Wardrobes brimming with new clothes weekly, expensive beauty products delivered to my door in pretty packaging so on and so forth. Saying that, I cannot stand when people assume I don’t really work much or that I have a rich husband or a boyfriend who is financially supporting me. I’ll have to be honest and say I don’t live the most modest life, I mean I’m not on private planes but I eat out, drink out, travel quite a lot. I buy stupid shit like lip fillers and strange vintage dior bags no one likes but me…. and yet all the money i earn myself? I work a lot of hours, I work more hours than all my friends whose have jobs that society would define as much harder than mine. I don’t think its just a stigma with blogging but with so many of the jobs the digital world has defined in the last decade. Sure they might not be the hardest job, but then again neither is the job of a fashion editor at a magazine and I’m sure they don’t get as much grief as we bloggers do.

    I always love your posts babe. I love, love reading them!

  • Reply Elizabeth O'Neill November 10, 2017 at 8:58 pm

    You should write a book about the blogging industry. I’ve only started blogging, and everything on the inside is nothing like it appears to the masses.

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