If you haven’t heard of We Are Handsome by now, chances are you’ve been living under a rock (did you find this page by accident? Feel free to go back to The Daily Mail, no one will mind) – or, y’know, maybe you just don’t care about fairly expensive (and seriously cool) Australian swimwear.
At one time, We Are Handsome was a fairly niche range – after all, not that many people have €100-odd to be spending on swimwear (not Irish people, anyway, whose swimwear concerns have a distinctly narrow, usually foreign-holiday-related window) – stocked in Australian boutiques and on Net-a-Porter*.
Nowadays, the Aussie brand’s wares have gone mainstream – you’ll find them online on MatchesFashion, as well as terrestrially in Fenwick, Harrods and Harvey Nichols. But luckily, the designs have stayed super-cool, not to mention expensive, meaning your We Are Handsome suit will retain a bit of its exclusivity.
Check out the full range – and campaign video – below, and join me in lamenting the fact that you don’t live in Australia, where the terms A/W and swimwear aren’t mutually exclusive.